Welcome to ZettaMobile’s “Power 21 Blog”. This blog is meant to help you, the Small Business Owner, with tips and advice to help you promote and grow your local business. We will provide you with resources to better understand the power of local mobile advertising, as well as advice from other small businesses. We want to hear from you, let us know your own thoughts and advice.

5 Easy and Affordable Do-It-Yourself Mobile Marketing Solutions for Local SMB

September 24, 2015 · zettamobile
Rosie2With 77% of people in the U.S. now owning Smartphones (ComScore) and Google now favoring mobile sites for SEO, local small businesses are starting to understand the importance of mobile. For local small business owners, mobile is already a necessary marketing tool to reach customers nearby and compete with companies already investing in mobile solutions.

There are two resources that local small business owners value the most: time and money. With little of both, it is imperative to find easy and efficient ways to reach customers on their mobile devices.

Since local small businesses usually only have a marketing team of one, here are five (5) Easy, Do-It-Yourself Mobile Marketing Solutions to save both time and money.

Today, businesses require a digital destination where people can learn more about your business. With more people accessing the internet via mobile devices and downloading apps to get content, it is important to make sure your digital destination is mobile-friendly.

For local SMBs that do not have a mobile destination, below are three (3) mobile business destination solutions that are easy to set up yourself, with zero to minimal costs:

1. Facebook Business Page
Facebook is easy to set up for business and is free. It provides all the necessary information about your business: location, business hours, photos, videos, and a platform to engage with customers. Many businesses have made Facebook a core part of their digital strategy, some choose to use it as their main digital destination.

Recently, Facebook added new features designed to make business pages more user-friendly on mobile devices. Bigger and more prominent call-to-action buttons encourage consumers to book an appointment; browse an online shop; showcase the products businesses sell and the services they offer; and find information quickly.  Facebook Business Page

2. Yelp Listing
Yelp is a local directory and discovery site for any business category. With 48 Million monthly unique visitors on Yelp and 65% of searches occurring through mobile, it pays to have a presence for your business. It is free to claim your business page and every business owner (or manager) can setup a free account to post photos and message their customers. Yelp For Business

3. Duda Mobile
Duda is a DIY site builder for SMB. It can easily convert your desktop website into a mobile website, or you can create a new mobile website from scratch. It is easy to create, and there is a free 30-Day Trial, with plans starting at $5/month for an annual plan. Duda Mobile

For local SMBs that already have a mobile destination, below are two (2) mobile advertising solutions to increase awareness and drive potential customers to your business online or take action offline, with zero to minimal costs:

4. ZettaMobile Advertising
ZettaMobile offers small business owners an end-to-end mobile advertising solution for reaching local customers on their mobile device. Your mobile ads will appear within popular mobile apps and sites that potential customers are already using.

No technical skill is required. Our “Do-It-Yourself” advertising platform lets you create, customize and place your mobile ads. Simply sign up and follow our step-by-step process to start reaching thousands of people around your business today.

To get started, ZettaMobile offers a 30-Day Free Trial ($100 value) with monthly subscriptions starting at $100/month. Sign up for a Free Trial.

5. Google AdWords
It’s the original DIY platform and the biggest. AdWords lets your ad be seen by customers at the very moment that they’re searching on Google for the things you offer. Your ads will only be text, It can be a little challenging to set up your ads and set your bid price, but you will only pay when they click to visit your website or call. Google AdWords

These do-it-yourself mobile marketing solutions allow local Small Business Owners to increase their mobile presence without taking away from their most precious resources: time and money.
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