ZETTAMOBILE BLOG

Welcome to ZettaMobile’s “Power 21 Blog”. This blog is meant to help you, the Small Business Owner, with tips and advice to help you promote and grow your local business. We will provide you with resources to better understand the power of local mobile advertising, as well as advice from other small businesses. We want to hear from you, let us know your own thoughts and advice.

Mobile Advertising Tricks & Treats for Local Small Business

October 29, 2015 · zettamobile
zettamobile_halloween
With Halloween upon us, many local small businesses will show their community spirit through decorations, and some will be giving candy out to costumed children that come into their stores. Wouldn’t it be great if all it took was a little candy to get more customers, as well? Today, 64% of American adults have a […]
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5 Easy and Affordable Do-It-Yourself Mobile Marketing Solutions for Local SMB

September 24, 2015 · zettamobile
Rosie2
With 77% of people in the U.S. now owning Smartphones (ComScore) and Google now favoring mobile sites for SEO, local small businesses are starting to understand the importance of mobile. For local small business owners, mobile is already a necessary marketing tool to reach customers nearby and compete with companies already investing in mobile solutions. […]
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4 Marketing Tricks and 1 Treat for Your Local Small Business

October 28, 2014 · zettamobile
zettamobile_halloween
Halloween is approaching and who says you need to be a kid for Tricks and Treats?    Below are 4 Marketing Tricks to help for your local small business reach more customers and 1 Treat to help you get started.     Trick #1:  It is FREE to Claim & Manage Your Business Listings on […]
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SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

October 01, 2014 · zettamobile
Florist
[as posted on Street Fight 9/30/14, by MASON LERNER] A new report released by local marketing research firm Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers . The report, which drew from a survey of over 2,000 SMBs, found that small […]
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7 Strategies for Using Mobile to Drive In-Store Sales [StreetFight, 9/15/15]

September 15, 2014 · zettamobile
Lemonade Stand
The following article is from Stephanie Miles, as posted on StreetFight (9/15/14), 7-strategies-for-using-mobile-to-drive-in-store-sales Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips, according to a 2014 report by Deloitte Consulting. Despite the significant opportunity that exists for retailers, the […]
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Tricks to Help Your Small Business Through the Dog Days of Summer

July 25, 2014 · zettamobile
panting-dog
We’re in the “dog days of summer,” and unless you have a seasonal summer business, like a Frozen Yogurt Shop, your local business is probably feeling it. We can thank the ancient Romans for coming up with the term “Dog Days of Summer.”   “Caniculares dies,” or days of the dogs, was what the Romans called the […]
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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers

July 21, 2014 · zettamobile
StreetFight Image
[As posted by Stephanie Miles on the site Street Fight, www.streetfightmag.com] The numbers don’t lie. Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone, according toBIA/Kelsey. As merchants search for creative ways to take advantage of location-targeted advertising, many […]
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5 Tips on Using the World Cup to Promote Your Local Business

June 25, 2014 · zettamobile
Did you just hear a loud roar coming from homes, apartments, restaurants and bars? If so, it is most likely the result of a goal being scored in the FIFA World Cup. Every four years, the rest of the world’s most popular sport gets the spotlight and each time, it gets more popular in the […]
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5 Ways To Increase Awareness For Your Local Business

May 16, 2014 · zettamobile
ZettaSupportSMB
  This week is National Small Business Week and at ZettaMobile, we care about helping local businesses succeed. Whether your local small business has a physical location, or offers a local service, the need for reaching customers nearby is vital to the success of your business.  Below are five ways to increase awareness of your […]
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5 Ways Mobile Advertising Can Help Your Small Business Attract More Customers for the Holidays

December 20, 2013 · zettamobile
shopping-women shopping with phone_colorful
The next five days leading up to Christmas are a big time for local businesses.  All the procrastinating holiday shoppers, deal seekers, and people who are too late to have online purchases arrive on time make December 20-24 a busy time to shop.  The Saturday before Christmas, Dec. 21 this year, is the second busiest […]
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5 Crucial Mobile Advertising Tactics For Small Businesses

November 13, 2013 · Kevin Bowers
There was a good article written recently by Danny Brown for American Express OPEN, calling out 5 mobile advertising tactics for Small Business. In it, he called out: • Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up […]
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Why you need to claim your local business on Yelp

November 11, 2013 · Kevin Bowers
Yelpexample
If you have a local business, it most likely is already listed on Yelp. But have you “claimed” or “unlocked” your own business listing on Yelp? Surprisingly, many local businesses have not. According to a recent survey by Merchant Warehouse, 87% of small businesses don’t actively use review sites like Yelp and 22% of small […]
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5 Reasons to Advertise Your Small Business on Mobile Locally

November 06, 2013 · Kevin Bowers
Join the mobile revolution
Join the mobile revolution 1. Your customers are on mobile The trend continues to use mobile devices to go online. 63 percent of US adult mobile phone owners use their devices to go online- this is twice the amount of cell Internet usage since 2009. Not only are more people surfing the Web and checking […]
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